Are you tired of CTA ads for Montana and Wisconsin? Or the ones soliciting research subjects for yet another mental illness project?
You can fund a Kickstarter project so Ben Larrison can “buy ad space … so that I can put ridiculous stuff up in 100 CTA cars.”
And what kind of silly stuff might this comedy writer have in mind? Well, this:
With our ads, we will be able to inject a little silliness, fun and absurdity into the everyday lives of hundreds of thousands of Chicagoans. And backers will get to vote on the potential ad copy, so you will have a voice in choosing what goes up in the L cars.
Some potential campaigns include:
- Facts About Squirrels – Ads alerting the public to “facts” about squirrels. (Example 1: “FACT: You can’t prove that squirrels aren’t all plotting to sneak into our bedrooms and tickle us in our sleep. #SquirrelTruth.” Example 2: “FACT: Statistically speaking, at least one ‘person’ on this train is actually 7 squirrels dressed up in human clothing. Can you spot him/her? #SquirrelTruth.”)
- …Vanessa? – Ads from someone pleading to “Vanessa” to take him back. (Example 1: “Vanessa, I’m not allergic to dogs anymore! Please come back.” Example 2: “Vanessa, please take me back. I wear button down shirts now. It’s a good look for me, I think.”)
- Random Pictures of Goats – Ads featuring just pictures of goats, because goats are awesome/hilarious.
Whatever campaign we decide upon, the resulting ads will be silly, fun, and ridiculous. Let me know which one you like best!
And if you do throw some dollars at this wacky idea, you could get some wonderful premiums, such as:
Donate $15, and “I will write “[Your name] is awesome” on a piece of paper, and slip it into a RedEye newsstand box, so that a lucky morning commuter can learn of your greatness. Also includes listing on our website!”
Or, donate $150 or more, and “I will bake you fresh cookies, and deliver them to you in a Ronald McDonald costume while singing a ’90s pop song of your choosing. Also includes listing on our website! (Reward delivery available in Chicago only. Note: McDonald’s does not in any way endorse this project or reward.)”
Might be worth the investment just for the awesome premiums.
Oh, and Larrison says there is a risk the CTA may veto the “ridiculous” ads, but he thinks he’s in the clear:
“The CTA has ultimate veto power over all ads that appear in its trains, so it could keep us from pursuing some of the ad copy we would ideally like to include. But I have discussed the matter with the CTA’s advertising agency and read through the official CTA advertising policies, and I believe we should have no trouble with this project.”
So, good luck with that Ben!