After going through at least three different Ventra card reader symbols, the CTA last week rolled out a new one that they no doubt hope takes the uncertainty out of exactly where a rider is supposed to tap his Ventra card.
The enhancements include adding easy-to-understand graphic decals to every rail turnstile and bus Ventra reader to identify the optimal location for card placement. Featuring a yellow circle surrounding a contactless card, the CTA hopes the new decals will help customers new to Ventra or infrequent users, including out-of-town visitors, with the placement of their Ventra or contactless card for easier payment and boarding.
Also, the CTA is repositioning bus Ventra readers to directly face boarding customers as they get on the bus. The change was made to speed boarding and improve passenger flow onto buses at each stop.
Here’s hoping these changes finally do the trick!
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