Most incongruent ad award on the CTA goes to . . .

…. the state of Montana for its current CTA train campaign.

Breathtaking photos of mountaintops, Yellowstone Park and majestic rams
roaming valleys festoon the entire rail car, including the ceiling.
They all beckon downtrodden city dwellers, weary of their daily CTA
commute, to come


Panoramic photos of fishermen in thigh-high boots boast of the “geyser
effect” pictured in the background. They also entice football fans
with “Bears vs. Rams all summer long.” So guy-oriented!

A solo hiker rests on a ledge overlooking a pristine valley with lake. “Miles magnificent” reads another ad with long vistas of mountains glistening in sunlight.

And the entire exterior of the train car is wrapped in a colorful ad for 41st state. Now I’m ready to

But then I think, wait a minute! We’re talking about Montana here!


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  • What's wrong with Montana? Their ads are beautiful as is the state. The ads contrast well with the dirt and grime of the CTA, which makes them look even more pristine. Visit it before you diss it.

  • The last I thought, and Google Maps seems to confirm, most of Yellowstone National Park is in Wyoming.

    Maybe Chicago can take up theloosh's idea, and buy ads on Helena Montana's buses extolling the virtues of Chicago, such as Chicago's Horseshoe Casino, and Arcelor Mittal Steel, just 20 minutes away, but over the border. Montana doesn't have the latter, does it?

  • In reply to jack:

    Neither the Horseshoe or the steel mill are in Chicago, they're both in Indiana.

    And Kevin, the HQ of Yellowstone Park is in Montana, as is the only year round entrance to the park.

  • In reply to ScooterLibbby:

    Scooter Libbby said:
    "Neither the Horseshoe or the steel mill are in Chicago, they're both in Indiana."

    Scooter, I think that was Jack's point

  • In reply to AlexanderRusso:

    It sure was. I did say "over the border."

  • In reply to AlexanderRusso:

    I have to admit I really enjoy those ads. It's kind of nice to look up when I'm trudging to work in the gray cold and see a really nice, full-color picture of a thermal pool, or a mountain range on the side of a passing bus. They add a bit of beauty to my otherwise ugly morning commute!

  • In reply to AlexanderRusso:

    I love the beauty of the incongruity, especially as our rolling stock gets dirtier and more full of tags with every passing minute. I had a great conversation with a fellow passenger on the Red Line leaving Howard one Sunday night a few weeks ago. He told me the pictures reminded him of his younger days when he would hop freights out west. Now that he's limited to continuous riding on the Red the photos probably brighten his days/nights.

    The ads also appear on side panels on buses. Just the other day the beautiful mountain vista served as a backdrop for a growing melee outside school at dismissal.

  • In reply to ScooterLibbby:


  • Well, maybe the Blue Line can be extended.

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