…. the state of Montana for its current CTA train campaign.
Breathtaking photos of mountaintops, Yellowstone Park and majestic rams
roaming valleys festoon the entire rail car, including the ceiling.
They all beckon downtrodden city dwellers, weary of their daily CTA
commute, to come visitmt.com.
Panoramic photos of fishermen in thigh-high boots boast of the “geyser
effect” pictured in the background. They also entice football fans
with “Bears vs. Rams all summer long.” So guy-oriented!
A solo hiker rests on a ledge overlooking a pristine valley with lake. “Miles magnificent” reads another ad with long vistas of mountains glistening in sunlight.
And the entire exterior of the train car is wrapped in a colorful ad for 41st state. Now I’m ready to visitmt.com.
But then I think, wait a minute! We’re talking about Montana here!