The CTA will cut costs and generate more revenue by switching to fare collection via “smart” debit and credit, a CTA officials told Chicago aldermen this week.
“If we’re able to implement something like that, we can bundle everything together — your parking, your CTA riding,” said Eva-Dina Delgado, the CTA’s chief development officer. “If you go to Starbucks every day, maybe you can start getting discounts at Starbucks. All these things can absolutely fit together,” she said in a Sun-Times story.
Banks replied to an initial RFP, but there will be a second round of bidding later this year, with implementation possibly occurring later in 2011. For more details, read the CTA press release.
Meanwhile, the City Council also heard of CTA plans to install pay boxes in 11 of the 17 CTA park-and-ride lots. This change will generate an additional $600,000 in revenue.