A new survey featured prominently on the CTA home page asks riders about their bus and rail experiences and how they could be better. It also looks for comments on the 80%-20% split on the gasoline tax for highway-public transit funding, and for thoughts on capital spending.
The latter two issues are like preaching to the choir. But that’s OK. It’s good to see new CTA President Richard Rodriguez engaging his customers about the service they get and how it might be improved.
In my interview with Rodriguez last week, as well as a City Club speech, he said one of his top priorities is
to bring a stronger customer focus to everything the CTA does. And as new president, he wanted to reach out to customers directly through this survey.
The survey will be up for two weeks. While the CTA has done Web surveys in the past on specific topics, this is the first general CTA survey posted on the Web site. (Here’s a direct link to the survey.)
A small suggestion to the CTA market research department: How about an indicator on each page about the progress you’re making as you move through each page of the survey? We’ve come to expect that now with online surveys.