Shop Small Day 238: Bella Roba

My biggest pet peeve of any store, big or small, is being ignored. A simple “hello” or “I’ll be right with you” speaks volumes to me about a store’s customer service. I have to say, though, I had the best store welcome EVER when I found Bella Roba. Seriously, how could you resist going into a store when he’s greeting you…


While Bruno is incredible, Bella Roba is pretty amazing too.

This is by far one of the most eclectic mixes of new and antique I have found.

I’m sure the overcast, rainy weather played a role, but it’s fairly dark inside the store. Between that and the faux animal rugs throughout, it had a cool, eerie feeling. The building itself is from the 1930’s.

I almost felt transported back to the alley shops in Prague.

imageOne minute you’re looking at a great new jacket, then turn around and it’s displayed next to a found treasure from the 1800’s. It seems only fitting that as I’m writing this, there’s a hawk shrieking nearby.

Bella Roba (“Beautiful Things“) has only been open a few months and is owned by Stacy Jansen. Fans of her unique jewelry creations continually asked if she had a store; eventually she decided that she should probably have a store.

Although her jewelry is available, the focus is really providing an eclectic mix, and a truly unique experience.

In some ways, Bella Roba reminds me of Room 363. The difference is that while Room 363 feels like your boho-chic sister’s house, Bella Roba feels like your eccentic European aunt’s estate.

Even though my family was content outside with their popcorn & candy, I need to go back when no one is waiting for me; Bella Roba calls for some undivided attention.

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Bella Roba
104 N. Street
Wheaton, IL

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