Chances are you, unless you work in social media, you probably haven’t heard of Edgerank. God knows I wish I’d never heard of it. Unfortunately, if you want to increase your internet presence, and therefore, your blog traffic, you need to understand, nay embrace Edgerank.
It comes as a surprise to a lot of people that all the fans of your Facebook page don’t see everything you post. In fact, at any given time, probably less than 50% of your fans see your post. So how does Facebook determine who sees what? They use an algorithm called “Edgerank.”
I’d be hard pressed to explain to you how Edgerank (or any algorithm for that matter) works. In fact, I have only a vague recollection of what an algorithm even is (you go, liberal arts education!). But I can tell you this: to determine who sees your posts, Facebook takes three factors into account: Affinty, Weight, and Time Decay.
Believe me, you don’t want me to go into what these factors mean. If you’re really interested, you can read about them here. But suffice it to say that Facebook is more likely to show your posts to your fans if 1) the fan interacts often with your page; 2) other people “like” and interact with your post; and 3) your post isn’t very old.
All of that said, getting fans to interact with your page (meaning getting them to like, share, and comment on your posts) is key to upping your Edgerank and getting your posts in front of more people. So how does one do that? I’m glad you asked.
Here are three tried-and-true tactics:
1) Include visuals: As Pinterest has shown the world, people love things they can see with their eyes. On average, posts that include an image or video get 80% more engagement than those that don’t. Kind of a no-brainer, eh?
2) Don’t overpost: Though we’re all aware of the brilliance of every post on your Facebook fan page, the fact remains that Facebook users unfollow and hide pages for overposting more than any other social media crime. One to two posts a day should suffice to keep your fans happy. Take some of that other good content and use it to make a quick blog post. After all, don’t give that milkshake away, even if all the boys have come to the yard.
3) Engage back: It’s crazy how much a random shout-out and “like” mean to people these days. But think about how many “brands” (and yes, for lack of a better word, you and your blog are a brand) take, take, take and don’t give anything back to their followers? A simple “like” of their comment, a quick “thanks for following!” or a short response to their post will go a long way towards creating loyal fans who seek our your posts. After all, they invested some of their valuable time in reaching out to you, the least you can do is invest back in your readers!