You’ve toiled, you’ve slaved, you may have even cried. After all that work, your blog post is written. All that’s left now is to figure out how to get your hard work noticed. After all, you can write the best blog post in the world, but if you screw up the after-writing, it may not matter. With that in mind, here are 5 things you should do every time you post a blog.
1) Give your post worthy title: In other words, tell your readers what you post is about, and make sure the title reflects the content. Literary titles are great for the New Yorker, but less great for blogging. For example, people are much more likely to read a post entitled “Cubs beat Dodgers in Cacuts Leauge opener” than “Fun in the sun!” In other words, don’t be vague. Skip the cute, literary titles and just state what your post is about.
2) Share your post via social media: Look, it would be great if the best posts out there magically floated to the attention of readers, but that’s not how it works in the real world. You can write a Pulitzer-worthy blog post, but if no one knows it’s there, does it really matter? Writers write to be read, and if you don’t let people know your post is up and ready for reading, how are they to know? The fear of annoying people with self-promotion is something we all have to get over. The truth is that the most widely-read writers on the internet are also the biggest advocates of their work.
3) Check your work after you publish: Spelling errors, typos, grammatical errors, spacing errors, formatting errors, giant paragraphs. What do all these things have in common? They’re all things Jimmy and I see every day on published blogs. The hard truth is that readers want sleek, well-designed, pleasing-to-the-eye copy. And if your copy doesn’t look good, they’ll click back out of it just as quickly as they clicked into it to begin with.
4) Respond to comments: No, not necessarily every comment, and not comments that add nothing to the discussion but nastiness , but enough that your readers know that you don’t just hit “publish” and walk away from the post. And remember to check Facebook and Twitter for comments, as well.
5) Start planning your next post: As Nora Ephron once said, “The hardest part of writing is writing.” How true. How sad. But here’s the good news: the more you write, the easier it becomes. And while you still may have the odd “ohmygodIdontknowwhattowriteabout” moments, they’ll be fewer and farther between. Like every other muscle in your body, your brain will adjust, adapt, and begin to crave it’s own form of exercise. Creativity begets creativity. Give it a shot.