Welcome to our first-ever combination ChicagoNow/hypeorlando Blogapalooz-Hour!
“Write a letter to someone or some entity with whom you have had a disagreement”
Dear Entities of the perfume ads—
I don’t know why I’m writing you really, since you won’t be reading this anyway. My image is not acceptable. You do not recognize it.
Where I fit on your demographic profile is not my reality. I am not a brand. I am not a number, or an algorithm, a statistic, a marketing category. I am not your target audience. Does that make any sense?
You could search for me on Google maps. You could check my wish list on Amazon. You can track my movements on Ventra. You know my reward points at Walgreens.
I am not a number. I can’t check your boxes. I am none of the above.
In a reality of images and selfies, I exist as words in air. You could probably delete me. But I’m not there.
I’m already gone. All those places you overlook. I am not your target audience. I’m just a twist of smoke.
Was this the face of a thousand campaigns for vodka and aftershave?
eyes on all the billboards overlooking the expressway
Filed under: Uncategorized