McDonald’s announced today that it will be conducting a 12-week test of a new plant-based burger called the P.L.T. starting September 30.
P.L.T. stands for Plant. Lettuce. Tomato.
It looks good. The only problem for those of us in Chicago. We have to go to Canada to try it. The P.L.T.will be tested in 28 locations in Southwestern Ontario.
Although we have no explanation for that Ann Wahlgren, McDonald’s VP of Global Menu Strategy, says “McDonald’s has a proud legacy of fun, delicious and craveable food—and now, we’re extending that to a test of a juicy, plant-based burger, We’ve been working on our recipe and now we’re ready to hear feedback from our customers.”
So what is the “Plant?” The plant that takes the place of the burger is a Beyond Meat® plant-based patty that has been crafted exclusively by McDonald’s “to deliver,” according to McDonalds, “the iconic taste customers know and love.”
Since this particular patty has been crafted “exclusively” for Mickey D’s we can’t give you the exact ingredients but in general the Beyond Meat® patties, which are available locally in many grocery stores including Krogers, consist of pea protein, rice protein, potato starch, and other ingredients.
A rep from “Food and Wine” magazine who tried the P.L.T. at McDonald’s Chicago headquarters described the patty as “satisfyingly chewy and flavorful, with the umami nutty twang of a Beyond Meat® burger” saying that “It has the same mouthfeel as meat and sizzles like meat on the griddle, releasing juices around the edges as it chars.”
The “Plant” will be served with the same classic toppings as McDonald’s meat burgers—pickles, onions, mayo-style sauce, ketchup, mustard and processed cheese on a warm, soft, sesame seed bun. We are told that the plant-based patty contains no artificial colors, artificial flavors, or artificial preservatives. It will be priced at $6.49 CAD plus tax.
Wahlgren sats “This test allows us to learn more about real-world implications of serving the P.L.T., including customer demand and impact on restaurant operations.”
But why Canada?
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