The Cereal Detective: Is what you see what you get?

The Cereal Detective: Is what you see what you get?

I am a bacon and eggs kind of person so when I buy a dozen eggs, I am used to opening the carton and seeing 12

This January, after gaining 7 pounds over the holidays, I decided to switch from bacon and eggs to more ‘healthy’ cereal.

After browsing the cereal aisle filled with a mind-boggling selection of choices from Reeses Puffs and Froot (not fruit) Loops to Kellogg’s Smorz, I began to wonder about the healthy part.

Not to be easily discouraged I kept looking until I found ‘Sunrise Crunchy Honey.’ It had all the buzzwords: Gluten free, organic, non-GMO, low fat and made with corn, quinoa, flax, buckwheat and amaranth (whatever that is).

Although it was a little pricey, $4.49 a box compared to most of the others ranging around $2.50 to $3.00 a box, I decided to go for it.

Imagine my surprise when I opened the deceptively large box that had taken up a respectable amount of room in my grocery bag and cart, to find the box half full…or half empty…depending upon your perspective.

It seems this has been going on for quite a while. Not only with cereal.chipspackaging

We, the consumers, allow it. Would I still buy the cereal if were in a box half its size that accurately reflected its contents? I’d like to think so.

Imagine all the space we could free up in landfills, not to mention shelf space in grocery stores, and delivery trucks if the packaging matched the contents.

Or I could just stick with EGGS.

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Filed under: Buyer Beware

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