Last year Krispy Kreme Doughnuts turned their doughnuts green for St. Patrick’s Day and introduced a chocolate glazed doughnut for the total solar eclipse.
This year they are letting doughnut fans do the picking. According to Jackie Woodward, Chief Marketing Officer of Krispy Kreme Doughnuts “This is the first time consumers will get to vote.”
Better than choosing between Trump and Hillary, or at least more fun, doughnut fans can select between four choices: blueberry, caramel, lemon and maple.
Voting will take place between now and January 22 on the Krispy Kreme website. Fans can place one vote daily.
The winning all-new Glazed Doughnut flavor will be announced January 25. The voter’s choice doughnut will be available for one week only this spring at participating Krispy Kreme shops throughout the U.S.
Some may remember when Krispy Kreme first arrived in Chicago in the early 2000’s, causing near riots, with crowds lining up to get a dozen or more of the melt in your mouth, addictive doughnuts, served hot. But by 2007, the Krispy Kreme craze begin to fade to the point that there were no outlets to be found in the city. As of 2017, they’re back. You can find them in the locations listed above with six more area shops planned.
About Krispy Kreme Doughnut Corporation
Krispy Kreme Doughnut Corporation, founded in 1937 is a global retailer of sweet treats, including its signature Original Glazed doughnut headquartered in Winston-Salem, N.C. In addition to stand alone stores, Krispy Kreme doughnuts can be found in approximately 12,000 grocery, convenience and mass merchant stores in the U.S. The Company has more than 1,300 retail shops in 31 countries.
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Filed under: Food trends