Jim Beam® Bourbon, the world’s No. 1 bourbon, and the Chicago Cubs, the world’s best baseball team have signed a Legacy Partnership that promises to bring a new style to Wrigley Field.
Although, the Cubs haven’t released the full financial details of the partnership, here’s what we do know:
The deal, is a multi-year investment, said to be 10+ years, which begins in 2017.
It involves naming rights both for the new first base club at Wrigley Field, as well as a new left field bar concept at Sloan Park in Mesa, Arizona.
The upper deck patio at Wrigley Field will feature a Jim Beam theme for two seasons leading up to the space’s transition to an upper level club.
The deal also includes in-game signage behind home plate and on the Wrigley Field video board; fixed signage along the third base wall.
In conjunction with the deal, Maker’s Mark has just launched a Chicago Cubs-themed, limited-edition bottle offered in stores throughout the Chicagoland area.
Jim Beam has a Chicago Cubs co-branded offering in the works with a release targeted for spring.
Fans can look forward several promotional giveaways throughout the season.
There will also be various digital and hospitality activations at both Wrigley Field and Sloan Park.
The fact that Jim Beam is a locally based company (recently relocating their corporate offices from Deerfield IL. to Chicago) is important to the Cubs organization.
“Our organization and fans value partners who have a strong commitment to Chicago,” said Cubs President of Business Operations Crane Kenney. “Jim Beam has made its commitment clear by calling Chicago home and making an investment in the Cubs to help ensure our long-term success. We’re thrilled to welcome Beam Suntory as a Legacy Partner and know our fans will enjoy their premium spirits at the Friendly Confines.”
Beam Suntory is the 11th Legacy Partner of the Chicago Cubs, along with Advocate Health Care, American Airlines, Anheuser-Busch, ATI Physical Therapy, Nuveen, Sloan Valve Company, Starwood Hotels and Resorts, Toyota, Under Armour and Wintrust.
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Filed under: spirits