The people of Nepal need your help, so eat some frozen yogurt

If there’s a Menchies in your area, I highly recommend the experience, at least once.  If you haven’t heard of Menchies, it’s a self-serve, frozen yogurt place with a dozen different flavors and a couple dozen different toppings.

You can overfill your cup and pile on the toppings, but be careful.  They charge by the ounce.

The first couple times you go, you’ll think you died and went to Heaven.  Unless you’re an atheist, in which case you’ll think you’re in Door County.  Like all good things, though, the infatuation comes to an end and you’ll swear off Menchies for a while.

It’s a love-hate thing, but you can keep it as a secret, guilty pleasure if you don’t abuse it.

Gluttony aside, you may ask yourself what, if anything does a frozen yogurt and candy banquet have to do with the tragedy unfolding in Nepal?  My question, exactly.

As a one-time Menchies addict, I get the occasional update from my local pusher.  Sometimes it’s a message from the mother ship extolling the virtues of owning a Menchies.  A store, not a cupful.

Today’s email came with the following in the subject box:  “The people of Nepal need your help.”  The following was the image inside the email:


My knee-jerk  reaction to the email from Menchies was to fire off an immediate reply giving them a piece of my my mind.  I was careful not to give them too much, saving a little for myself.

My exact words were:  “It’s pretty disgusting to use the tragedy in Nepal to try to drum up business. If you really want to help, why not donate 100% of the profits for that day? It’s just one f**kin’ day. Dairy Queen or die!”

Surprisingly-let’s make that shockingly-I got an answer from Menchies in just a couple of hours.  Like Menchies, itself, the response was just a little too sweet:

Hi RJ,

Thank you for your feedback.

We decided to raise money for Nepal because very rarely there is a catastrophe of such epic proportions that it stirs up support from around the world as we unite and provide what little assistance we can in a time of greatest need.

We apologize that the email seemed as though we were exploiting the situation, as that was indeed not the intention.

We will take your thoughts into consideration for the future.

Warmest Regards,

(Name withheld)
Franchise Relations Leader

Warmest regards?  Really?  Who are they kidding?

This is the kind of thing that makes me want to stop using email.  If it’s not a banker from the Republic of Benin offering me $20 Million, it’s someone who got my email address from “all my friends” who told (her) that we have a lot in common and I should call (her).

Most of those are in such broken English, though that I’d have to be even dumber than I look to take them seriously.

This is a little different, though. It’s not like Menchies is trying to sell us Hot L Baltimore t-shirts, but they’re using a serious human tragedy in the most callous way.  At best, they’re trying to make themselves look like humanitarians.  At worst….well, you know.  They’re using it to sell frozen yogurt.

We’ve gotten used to merchants trying to sell mattresses on Memorial Day, cars on Veterans Day and everything under the sun on Jesus’ birthday.  Isn’t it time to draw some kind of line in the name of common decency?

I just hope Dairy Queen doesn’t decide to call May’s Blizzard of the Month the Baltimore Blizzard.

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