Chicago Blackhawks and Cubs "Heart" Mag Mile Campaign, "Hearts-a-Bluhm"

Captain Jonathan Toews.jpg

Blackhawks Captain Jonathan Toews signs a heart for the “Hearts-a-Bluhm” campaign.

Michigan Avenue will be brimming with visual eye candy for the month of February when the Hearts-a-Bluhm campaign kicks off on February 1st thru the 28th.  100 5-foot tall acrylic hearts created by artists at Columbia College will dot the Mag Mile to celebrate Northwestern Memorial’s Bluhm Cardiovascular Institute’s heart health awareness campaign, “Hearts-a-Bluhm.”  This public art exhibit will also include heart health facts as well as some famous autographs. Chicago Blackhawk’s Captain Jonathan Toews, Patrick Sharp, Brent Seabrook, Marty Turco, Niklas Hjalmarsson, John Scott, Corey Crawford and Marian Hossa, among otherssigned team versions of these hearts.  Cub’s player Randy Wells signed his team’s heart to add to the avenue too. 


This campaign was created to raise awareness about the prevention and treatment of cardiovascular disease, the leading cause of death in America.  And, like the cows, this colorful display will provide some wonderful whimsy and color during a month when we sorely need it to ward off the winter doldrums.  It’s nice to know the City of Big Shoulders is also a city of BIG hearts! 

Heart sponsorships range from $2500 to $10,000. A limited number of “celebrity designed” hearts featuring the artwork of high-profile athletes and Chicago personalities will also be available for sponsorship.  After the exhibit is over, sponsors will own their “heart” and be able to display it at their discretion.  Proceeds from the sale of the hearts will benefit cardiovascular programs at Bluhm Cardiovascular Institute, as well as art scholarships at Columbia College Chicago.  A portion of each contribution is tax deductible to the full extent of the law.


What a wonderful way to celebrate National Heart Month!  Congrats to Kathleen Henson and Julee White for this wonderful idea for Chicago….just in time for Valentine’s Day too, of course, when love and hearts will be “Bluhm-ing” all over town!


For more info about this campaign or to sponsor a heart, please visit

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