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U.S. athlete violates IOC rules about sporting non-Olympic sponsor logos


I'm a DePaul graduate student getting my MA in journalism. And a Miami University alumnae. I'm really excited to watch Blackhawks player Patrick Kane play for team USA!

Katie Uhlaender, left

International Olympic Committee rules are clear about athletes being prohibited to publicly post pictures of themselves wearing sponsor logos that are not official sponsors of the Olympics.  U.S. Skeleton athlete Katie Uhlaender, 25 of Breckenridge, Co., went to a press conference Thursday afternoon, carrying a Perrier bottle of water.  Perrier is not an official sponsor of the 2010 Olympics, which violates IOC policy about covering up non-sponsor logos. During all press conferences, athletes are provided with Dasani water, which is distributed by official Olympic sponsor Coca-Cola.  Uhlaender's un-touched bottle of Dasani was placed next to her much sipped on bottle of Perrier through the duration of the press conference.  



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1 Comment

Pat Curry said:


This is the commercialization one rarely hears about within the Olympic community. Athletes become the commodities more than anything else. Nice work.

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