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McDonald's makeover

ChicagoBusiness Insider

Crain's Chicago Business has been the leading source of news and insight on the city's economic scene for over 30 years.

McDonald's is remodeling thousands of restaurants to mimic a "coffeehouse" feel and re-brand itself as it rolls out more premium products.  We take a look at the strategy behind the fast-food giant's facelift.

Chicago Business Today April 14 2010



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