The Pew Research Center released the Teens, Social Media & Technology Overview 2015 on April 9, 2015. It shines a light on the ways our kids are using smart phones and the internet, and how connected they are via social media.
The report defines “teens” as those ages 13 to 17, and it surveyed more than 1,000 kids in that age group. The full 48-page report is available here. Here are some of the most interesting stats about teens, technology and social media from the study:
* 92% of teens report going online daily.
* 24% of teens go online “almost constantly,” facilitated by the widespread availability of smartphones. “Among African-American teens, 34% report going online “almost constantly” as do 32% of Hispanic teens, while 19% of white teens go online that often.”
* Facebook is not as out of style as some believe. It is the most popular and frequently used social media platform among teens, with 71% of teens using it. It was more popular with males than females, and with teens from households earning less than $50,000. Among those using Facebook, the typical teen has, on average, 145 Facebook friends.
* The next most popular site was Instagram, used by just over half of teens. Younger teens and females were most likely to use it.
* Snapchat was also popular, with 41% of teens saying they use it. It was more popular with teens from affluent households.
* 71% of teens use more than one social network site.
* Just 12% of teens 13 to 17 say they have no cell phone of any type and no access to one. That means 88% of teens have access to phones, and they’re definitely using them to get online.
* 91% of teens go online from a mobile device, at least occasionally.
* A typical teen sends and receives 30 texts per day, according to Pew. Minority youth are much more likely to adopt text messaging apps on their phones than their white counterparts.
* 33% of teens with cell phones use messaging apps like Kik.
The full report offers a comprehensive break down of data about technology usage by gender, ethnicity, and income levels. Pew promises more information, saying, “Forthcoming reports will focus on how American adolescents use social media and mobile phones to create, maintain and end their friendships and romantic relationships.” I’m looking forward to reading that.
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