|NeoCon, North America’s largest design exposition and conference for commercial interiors — has invited Lira Luis, AIA, RIBA, LEED AP BD+C (Principal Architect of ALLL) and Anne Scarlett, LEED AP (President of Scarlett Consulting) to be speakers at its annual conference in Chicago on June 13, 2012 at 9:30am. Lira and Anne’s session W303 entitled HOW TO LEVERAGE SOCIAL TECHNOLOGIES IN THE DESIGN INDUSTRYwill benefit you inthese ways:Get to know digital marketing, including cloud computing, social bookmarking/sharing, and search engine optimization. Identify tools to help find potential client bases, to develop brands online, to understand the merits of a digital client, and to track the effectiveness of new media strategies. Learn to use social media networks using a list of suggested sites most applicable for the architecture, engineering and construction industries, and customize it to fit their firm’s branding. You can plan a social strategy on how to release content through storytelling, to the selected social media sites, using text, images, and videos, then create avenues so people can easily find them. Learn to measure the return on investmentof your efforts in social technology so you can reinvest in or redirect your marketing plan.
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