Old Spice is an old product. Seriously. It’s been around for 71 years!
Now, this has nothing to do with improvisation or alumni or anything. But, man I love these campaign, even though I was also a huge of the Bruce Campbell Old Spice run, but I understand how that might have not worked.
Anyway, the Superbowl commercial starring Isiah Mustafa is a terrific success. And even more annoying… that’s his real voice. He’s amazing. The netcast TWiT.TV with its host, Leo LaPorte is a great show and he interviews the writers of the ad. The best thing about the ad? No CGI, no post-production, all in one shot (well, the diamonds were fake.) It’s 20 minutes long but it’s a nice look into the production of a very well done ad.