Nothing explains to the working poor of Illinois, the state's pension issues, like an old white guy in a suit. That is apparently the Governor of Illinois approach despite the inclusive message from the recent election. Their highly touted and hyped social media campaign has begun, and a quick check of this website and video tells you how quickly it is going to last.
Bad graphics, check
Confusing color scheme, check
Multiple fonts, check
Red hallow text on a blue background making it virtually impossible to read, check
A cute loveable orange python straight from a Disney movie, check
Stock photo of a child looking up in which exact direction is unclear, check
obnoxiously long hashtag, check
Town hall announcements that end with: Dates and details to be announced soon., check
Header titles that manged to use the words: Malfeasance and Monkey-business, check
A white old business man in a suit pretending to be scared of a cartoon snake, check
Ok, I take it all back. This thing does have a chance to go viral...but not for the reasons it was made.