Sales and loyalty do not go hand in hand

On a sales call today the subject of sales rep loyalty came up. Or I should say the lack thereof. I'm not at all surprised as I know that sales reps don't always have the best reputation. We can be called pushy, slimy, obnoxious and a myriad of other unflattering adjectives. Not me of course! Actually who knows if I have ever been called any names. I do know that I do my best to be honest, loyal and able to look myself in the mirror and be okay with what I see. 

I am as driven as the next guy. I love to make money and working on commission can be very motivating. The urge to sell to anyone and everyone can be pretty enticing. But what I don't get is why you would. 
I'm in the business of selling and building relationships. Last time I checked I didn't want to be in the business of pissing people off. And believe me, there are few things that piss off my customers more than a lack of loyalty by their reps. 
Don't get me wrong, it's not always possible to protect a territory. Particularly when a customer has unrealistic expectations. Like the one woman who wanted total protection in the entire city of Chicago and ordered about $500 for the year. Right, I'll get right on that. There has to be a reasonable amount of orders for myself or my vendors to want to even offer protection. But when there are and a new store opens a block away, why would I want to sell them the same thing? Happens everyday. 
Times are tough and it's been a rough couple of years. So maybe people that have been more on the up and up in the past have fallen off the loyalty wagon. Maybe. I'm probably giving some slimy schmucks the benefit of the doubt. I don't know - but what I DO know is that while others are busy pissing people off, I am building trust and solid relationships that have lasted for over a decade. 
Am I tooting my own horn? You betcha. Why not? I know that I am going to always be loyal to every client that shows me the same respect. I may sell less but in the long run, it will be more than the others who lose their customers out of greed. Greed is not good. Sorry Mr. Gekko.
 
Advertisement:

Leave a comment