'Chubby Hubby' becomes 'Hubby Hubby' at Ben & Jerry's

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Photo Credit: Ben & Jerry's

Yesterday was a fantastic and wonderful day in Vermont - it was the first day that LGBT Vermonters were legally allowed to wed!  
 
In celebration of this momentous occassion the makers of Ben & Jerry's Ice Cream (which happens to be based in Burlington, VT) have renamed their classic ice cream Chubby Hubby to "Hubby Hubby" in support of marriage equality.  Ben & Jerry's has been a longtime supporter of LGBT rights and it's great to see that they're continuing that support with the name change of one of their best selling flavors.
 
There are several Chicagoland Ben & Jerry Stores (most are in the suburbs though) so head on over and get a couple scoops of Hubby Hubby to show your support for Marriage Equality!
CONGRATULATIONS Vermont!  I wish that we could all be like you, and soon I know that we will be!

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  • They "ceremoniously dubbed" the ice cream "Hubby Hubby," the didn't actually change the label that you'll find at the Jewel. But kudos anyway.

  • OPEN LETTER TO THE CEO OF BEN & JERRY'S

    Dear Mr. Freese:

    This is in response to your "new" flavor, Hubby Hubby, that evidently memorializes your company's advocacy of the gay agenda.

    Certainly, it is your right as an individual to voice your support of any issue of national concern. But to make your personal inclinations emblematic of a national company, let alone an actual product (an edible one, no less) puts a new dimension on the euphenism, "force feeding." Let me be just as graphic as you: Having "peanut butter and fudge" as the featured ingredients of Chubby Hubby conjures up images that would make any customer wince at a spoonful of your latest creation, not to mention what you have done to your brand. And with containers of Cherry Garcia or Fudge Brownie abutting (no pun intended) Chubby Hubby on my local supermarket shelf, how can I possibly dispel such unsavory associations? With this singular boneheaded decision to package and market your social agenda, you have succeeded in driving this customer, and no doubt countless others, to the politically benign arms of Haagen-Daz.

    Ralph Bianco
    Scottsdale, Arizona

  • AN OPEN LETTER TO MR. WALT FREESE, CEO, BEN & JERRY'S
    _______________________________________

    Dear Mr. Freese:

    This is in response to your "new" flavor, Hubby Hubby, that evidently memorializes your company's advocacy of the gay agenda.

    Certainly, it is your right as an individual to voice your support of any issue of national concern. But to make your personal inclinations emblematic of a national company, let alone an actual product (an edible one, no less) puts a new dimension on the euphenism, "force feeding." Let me be just as graphic as you: Having "peanut butter and fudge" as the featured ingredients of Chubby Hubby conjures up images that would make any customer wince at a spoonful of your latest creation, not to mention what you have done to your brand. And with containers of Cherry Garcia or Fudge Brownie abutting (no pun intended) Chubby Hubby on my local supermarket shelf, how can I possibly dispel such unsavory associations? With this singular boneheaded decision to package and market your social agenda, you have succeeded in driving this customer, and no doubt countless others, to the politically benign arms of Haagen-Daz.

    Ralph Bianco
    Scottsdale, Arizona
    rdbianco@msn.com

  • Is your website "Chicago Now" or "Chicago Later." It seems you are selectively leaving those postings you happen to agree with and deleting those you don't. So what are your thoughts on freedom of speech?

  • In reply to rdbianco:

    @rdbianco - I don't know what you're referring to? Both of the comments you left are posted here. Personally I don't moderate comments even if you leave an opinion that differs from mine. My goal is to continue the conversation - not stifle it.

  • In reply to rdbianco:

    Am I the only one who wants to know why there is not a Wifey Wifey flavor? Or why they just didn't go with a rainbow flavor? I seriously hate feeling like such a feminist - but sometimes ... I just can't help myself ;) Check out my mini-rant @ http://www.lezzbuzz.com/blogs/?p=221

  • In reply to sydneycbuzz:

    Sydney - I think you're right, why should the gays get all the recognition...the lesbians have a right to get married to!

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