WONDER! opens its doors in Deerfield

I am more than happy to drive to the suburbs for some things -- such as the Chicago Botanic Garden, Morton Arboretum or Dupage Children's Museum. But I generally don't drive to the suburbs just to shop -- until now. This morning, I had the chance to tour the brand new WONDER! store in Deerfield. And this, my friends, is worth driving to the suburbs for.

WONDER! is one-stop shopping for everything babies and kids need. From toys to cribs to bath toys to diapers, this store literally has everything -- but only the best brands so you don't need to wade through lots of clutter to find what you need. In every category, WONDER! sells only the very best (so this isn't exactly a discount retailer).

Intermixed with the huge selection of gear, clothes and toys are areas where kids can run and play -- including in indoor racetrack where little shoppers can hop abour a ride-a-long toy and take a spin. Throughout the store, many toys are set up so that kids can play. My son was totally smitten with a padded area with hills and mounds that he could climb and explore. The store also has an area for arts and crafts and a kiddie cafe opening soon. Plus, they are going to do birthday parties.

WONDER! has a fun schedule of events planned for their grand opening weekend. Highlights include:

Saturday, October 29th:

  • the first 100 people to make a purchase will receive a surprise WONDER! gift card
  • 11:00 am Ralph's World performs
  • snacks, open play activities and other hands-on interactive activities
  • face painting and balloon artists

Sunday, October 30th:

  • Kids are encouraged to come in costume
  • Open play, face painting, balloon aritists and "trick or treating" through each department
  • story time

I plan to head back (yes, to the suburbs) in the coming weeks to do my Christmas shopping. Definitely worth the drive.

WONDER! is located at 250 S. Waukegan Road in Deerfield, IL.


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  • You mean it finally did? They changed the "Opening Spring 2011" sign to "Fall," but I saw that the sign was different a couple of days ago.

    I "wonder" how someone is going to make it with a maybe100,000 sq. ft. children's store. I, not having children, won't be looking in (as opposed to when The Great Indoors was there, but usually did not have what I wanted).

    I also "wonder" if anyone is going to use the "garage parking" (as TGI called it).

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