Posts tagged "sports"

Columnist Mike Lupica writes tween sports books that inspire

Columnist Mike Lupica writes tween sports books that inspire
Sports columnist Mike Lupica is also a young adult novelist who is gaining quite a following in the middle school crowd, particularly among boys.  His tween sports books focus on sports and the pressure on young athletes. Like sports themselves, the books end up being about much more as Lupica also explores the themes of... Read more »

Owen Groesser: Eighth grade basketball player with Down Syndrome Featured on SportsCenter

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Owen Groesser went from obscurity to ESPN SportsCenter in a matter of hours, thanks to sinking some three-point shots on the basketball court and the power of Twitter. Owen may be a teen, but Tween Us deals with middle school an awful lot, and I’m always happy to share stories of amazing middle schoolers and... Read more »

Finding a sport for my tween daughter was all about the clothes

Finding a sport for my tween daughter was all about the clothes
For my tween, it is all about the clothes. She’s always loved skirts and dresses. That’s just who she’s been since she could speak enough to voice her opinion. Since kindergarten, I have tried and failed to find a sport that my skirt-clad girl liked.  Bitty basketball was a bust when she decided she’d rather... Read more »
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3 products that prove anything can be marketed to tween athletes

3 products that prove anything can be marketed to tween athletes
Companies know that tweens loves their sports, and their star athletes. With tweens influencing $150 billion of their parents’ spending, it’s not surprising that marketers are selling just about anything to tween athletes. Tweens and their parents will apparently buy just about anything in the hopes of being victorious. These relatively new, tween-specific products show... Read more »