Fox Rejects Religious Ad for Super Bowl Sunday Broadcast

Fox Rejects Religious Ad for Super Bowl Sunday Broadcast

     Super Bowl Sunday bring up many imagine: laughter, friends, fatty foods, but does it ever bring up the word- bigotry?
     According to, YES it does! Christian group The Fixed Point Foundation raised millions of dollars to bring their commercial telling people to look up John 3:16, a Bible verse, just to raise awareness of God and the their organization, saying that it was a "Message of Hope", which was the commercial's tag-line.
     But Fox Channel, reportedly, turned their offer down, stating that Fox "does not accept advertising from religious organizations for the purpose of advancing beliefs of practices."
     FPF is apparently hopping mad at this, even going so far as to say that violent and sexual commercials are not deemed unworthy of Fox, but religious ones are?


     The matter here is not a religious one, oddly. It is a matter of company policy. If Fox says that "rule" is in their books and they don't want to break it, that is their policy. If one commercial doesn't get put in, there are thousands that can take its place. Fox picks and chooses their commercials to fit the needs of people watching. People watching on Super Bowl Sunday are most likely not there for a religion lesson. They are there for the game, and some funnier commercials, but nothing too solemn in nature.
     There are times and places for religious discussion, but a commercial is not one of them. It is even, to go so far as to say this, a tad sacrilegious to tout a religious organization on TV.
     I say this all the time, but the likes of Joel Olsteen, the southern-tinted televangelist who has made millions off of the name of Christ our Lord, should be taken to a shed and locked somewhere. True, they are bringing a message to the people, but television is not the medium to do it in. Bringing church to the home on TV is just an example of technology gone wacky. Church is meant to be an all-encompassing experience. The music, the architecture, the message. You can't get all that from a little glowing box.
     Therefore, this commercial should never have been conceived. It's a good thing they are trying to do, but it is very misguided.
     John 3:16 ("For God so loved the world that he gave his one and only Son, that
whoever believes in him shall not perish but have eternal life") is a wonderful, inspiring message, but not one that is encompassing of all religions. People who watch the Super Bowl are not only Christians. There are people of all colors and creeds who watch the Super Bowl, and maybe they would rather not like to see a Christian message shoved at them involuntarily? Heck, I'm a Lutheran and I STILL would rather opt out of that experience.
     The members of this group KNEW what was going to happen, and they knew they would get publicity from this fiasco. That is their primary objective for doing it. Before this, I bet not one of you knew what The Fixed Point Foundation was, am I right? With this "outrage" they are now becoming a household name, and get to play the part of religious martyrs too!
     Religion is a private thing. It should not be shoved in our faces on a TV commercial during the Super Bowl. It'd be a slippery slope if we allowed this to go on the air. I don't want to see every other commercial on TV be one trying to change my religion, sort of like the commercials getting you to change your Cellphone carrier. Keep religion internalized and private, not outwardly displayed and grand. It's what God wants, really. As Matthew 6:4 says, "Give your gifts in private, and your Father, who sees everything, will
reward you."

     What are YOUR thoughts on this? Should it have been aired, or was Fox right in stopping it in its tracks? Can you make a case for religion on Television, or would you rather it stay in the churches? Any opinion, and all, are welcome!


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  • What's funny is that if it were any other network, it would be Exhibit A on Fox as to the "War on Christmas" or something similar.

  • I agree with almost everything you wrote. Ads are perfecly fine if it's your beliefs being pushed. If it's someone else's beliefs, then, it's just Crazy Talk! Better to leave them all out. Same goes for political ads. Sure, it's tempting, while you have a huge super Bowl following, as a captive audience. Keep it light. The Super Bowl is fun, and the ads should be Fun! No one is tuning in for a church lesson. Now, you mentioned Joel Osteen and TV church. You slipped that in to your article, as your OWN religious agenda, and it didn't belong here. People tune in to religious tv shows of their own volition, and it's not being shoved onto anyone. You don't like them. You were able to put that out there, this is your forum, and you have the right. But,it had no place in this article. You muddied it up with your bias.

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