Meeting your agent for the first time is a lot like a Match.com date- do they really look anything like their picture? One Chicago agent is practically a celebrity for his/her wildly outdated head shots.
That being said, these poor suckers are far worse off. With sleazy gimmicky marketing, it is going to be tough to make a buck.
For agents considering creative marketing
Steer clear of urinal cake advertising, avoid these photographers, and beware the
Hiring an agent?
Judge a book by it's cover. If you are trusting them to represent your property- think about how they sell themselves. If you are using an agent for buyer representation- how do they represent you? Do you want your negotiator to scream "desperate used car salesman"? How about "crazy cat lady"?
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