The Art Of The Teaser

One of the most exciting parts of working on a film is that moment when you are first able to begin sharing it with everyone who helped to make it happen and with everyone (you hope) will want to see it. For many films the first glimpse audiences will get to see is a trailer. Theatrical trailers tend to be about two minutes long, which is enough time to provide an outline of the story and to introduce one or two characters.

Some filmmakers like to also cut together an even shorter "teaser" trailer that is designed to give an audience just enough of the film to whet their appetite for the trailer. Sometimes less can be more, after all.

Here is the teaser for our newest short film "Recalculating": do you think it succeeds in making viewers want to see the movie?

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