We're now deep into Oktoberfest season… just to bring everyone up to speed, the Germans themselves moved Oktoberfest to September because the later celebrations interfered with needed harvest work. It's not doing a "Christmas in July."
One of the bloggers on my right rail (that column on the right side of the web page, natch) figures prominently in the #IAmCraftBeer hashtag campaign still trending on Twitter. I'm in that list somewhere myself. You can read the full story at Josh Noel's Tribune article, and join in yourself!