Guinness Black Lager to roll out nationally

This past spring, the Chicago market got a taste of Guinness Black Lager, a major brand extension for the iconic Irish brewer. The brew was promoted in Chicago and San Diego, and is now expected to roll out nationally, according to the UK drinks site Chin Chin Jobs.

The new beer is an admitted attempt to penetrate the US thirst for lighter lager beers, while still retaining some of the famous Guinness color and character. In an interview with me, Guinness master brewer Feargal Murray said they had been looking to create a lager for some time, but it took a while to get the recipe just right. The beer uses Guinness roasted barley malt, then after fermentation it's lagered at around 32°F. The beer is sold bottled and force carbonated, without the Guinness "widget" delivering a charge of nitrogen.

Look for the beer in stores starting this month, priced around $9-$10 per six.

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Filed under: Beer Business

Tags: Black Lager, Guinness

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