UPDATE: Friday evening, this information was posted to the Three Floyds blog:
Dark Lord Day Tickets Info
- Tickets are $10.
- Tickets go on sale Saturday, March 19th.
- Tickets will be sold through an online ticket broker.
- The link to the ticket site will be posted midday on the 19th on our blog, Facebook, and Twitter.
- Tickets will be required to attend. Police will be enforcing a no loitering policy in the industrial park.
- The admission ticket also guarantees your allotment of Darklord during sales hours.
- You can buy two tickets per person, but remember tickets are admission tickets as well, and allocation is per person not number of tickets.
- When purchasing tickets there will be three time options for bottle sales. (morning, afternoon and late afternoon)
It seems there may be less of a beer festoutside the 3 Floyds property. Whether "loiterers" means anybody hanging around the area with alcohol and no tickets is not yet clear. But it's apparent that Three Floyds should not be held accountable for what goes on outside its property. For now, those planning to attend with or without tickets may want to see if activities are being organized at nearby hotels or other drinking establishments.
Now for the original article:
Kate the Great, get off your horse. Pliny the Younger, your history ain't that ancient. The big daddy of big beer release events is Three Floyds' annual release of Dark Lord Russian Imperial Stout. The 2011 edition of Dark Lord Day will be April 30 at Three Floyds brewery and pub, 9750 Indiana Parkway, in Munster, Indiana.
Since its first release in 2002, the reputation of this thick, 15% abv monster, brewed with vanilla, molasses and Intelligentsia coffee has grown as more craft beer fans lined up at the brewery on release day to snap up 22 oz. growlers before they can go to stores. It has remained among the top beers in the world as rated by members of both RateBeer and BeerAdvocate. Since 2005, "DLD" has become an event attracting beer fans from around the world to taste, trade, and bring along other hard-ro-find beers for sampling.
Because of the large crowds swamping the industrial park where the Three Floyds is located, they have taken steps to limit access and tried to offer opportunities to buy the beer in an orderly fashion. In 2010, a "Golden Ticket" online sale was offered, that ended up breaking the servers of the ticketing agency.
For 2011, the Floyds' Dark Lord Day website has announced a new policy:
"The only way to ensure that you'll get some Darklord is to purchase a ticket online. A portion of the proceeds from the sale of these tickets go to a local charity.
"These tickets will tentatively go on sale on March 17th. The time of the sale is yet to be announced.
"We will announce the sales details of the tickets on Twitter followed by posts on the Darklord day web site as well as the Rate Beer and Beer Advocate web sites.
"The biggest change for this year is that a ticket will be required to attend the event. This ticket will also guarantee bottle allocation. Regrettably, changes have to be made to ensure the longevity of the event, safety and shorter lines. Without the ticket, there will be no admission to the premises. More information on ticket sales will be made available in the coming weeks.
"...The bottle limit will be announced as soon as we determine this year's yield. We limit the amount a guest can buy so more people will be able to enjoy and share the beer."
Later Tweets from the @3Floyds have amended the possible ticket sale date:
"We are finalizing ticket sale details. Everything will be released later this week. Golden Tickets won't hamper your green beer day."
Your best bet if you want a ticket would be to make sure you have access to the Twitter feed during the following week. I will try to break the news as soon as possible, but chances are it will sell out before I hear about it. A "Golden Ticket" will only get you a place in line to buy the beer. Final prices for the brew are yet to be determined, but have averaged $16 per wax-sealed 22 oz. "bomber."
Plans do include live entertainment and a special menu at the three Floyds brewpub. Events will also include live music, a BBQ menu special at the brewpub, and drafts of Oak-Aged Dark Lord. The site also has a map of the industrial park showing permitted parking spaces.
While the intent is to confine alcohol fueled revelry to the brewery property, many commenters to the web site have indicated they will be setting up in parking lots outside the grounds anyway. That may be a problem for those people, nit just because of police concerns, but because of a lack of restroom facilities outside the DLD grounds.