ESPN Olympic Sports reported last week, WADA signs accord with IFPMA, that WADA (World Anti-Doping Agency) recently signed an agreement with a group representing pharmaceutical companies that creates a cooperative effort to help identify PED (performance enhancement drugs) users.
The International Federation of Pharmaceutical Manufacturers & Associations will be offering information to WADA regarding substances that are known to them to enhance athletic performance. The only catch is that participation by specific private companies is on a voluntary basis.
Hmm, I wonder what kind of message is sent to WADA about companies that opt out of the agreement and refuse to help in this endeavor.
It should be an interesting relationship to watch develop as WADA and the IFPMA move forward with continued cooperative efforts to make a dent in the athletic "cheating" that seems to dominates many sports headlines.
It sure has peaked my interest, how about you?