Posts tagged "value"

Chicago-City of Broad Shoulders

  In the 1970’s and 80’s businesses made giving back to society a part of their business plan.  I worked for a small training company in San Francisco in 1990 and we give 15% of our profits to local charities.  It was a great selling point and clients admired our commitment.  Our pricing was very... Read more »

5 essentials you need to know about digital marketing

According to Wikipedia (the source for everything) “Digital marketing is marketing that makes use of electronic devices (computers) such as personal computers, smartphones, cellphones, tablets and game consoles to engage with stakeholders. Digital marketing applies technologies or platforms such as websites, e-mail, apps (classic and mobile) and social networks. Social Media Marketing is a component of digital marketing. Many organizations use a combination of traditional and digital... Read more »

"OMG...I'm 65!!!"

This is a big year for me….I’m turning 65 in November.    For someone who swore she’d never trust anyone over 40, this birthday is momentous.  Based on my genes, health habits and all around orneriness, I’ve decided that I’ll live to be 102 and I’ll work until I’m 90.  Given that, I’ve started to think... Read more »
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What Business Courage Looks Like

It takes more courage than ever to be in business today.  How do I know that?  Because I own a small business and I have to be brave every day.  Some days, just getting out of bed is the bravest thing to do.  When I started my business seven years ago, I had panic attacks... Read more »

16 ways you know you’re ready to face the world!

I’ve always had this sinking feeling that one of these days people would find out how much I don’t know and call me out as a fraud.   So, I decided to develop a list of ways that would help me know when I was ready.  I wanted to share them with you….I decided I only... Read more »

The Sexy Business Attitude in Chicago

I’ve lived in a boatload of cities:  Omaha, Houston, Minneapolis, San Francisco, Cincinnati and now Chicago.  I can tell you with great authority and experience that Chicago has by far THE sexiest business attitude of all of them….I didn’t say “sexist”. I said “sexiest”.  It’s edgy, innovative, strong, determined, community oriented, and last but not... Read more »
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23 tips to create a brilliant brand for you and your small business

Branding you and company is essential in today’s marketplace.  Why?  Because YOU are the product and like any product on the market you want to market you and your company through a strong branding program.  Branding establishes your image with your clients.  Branding tells your customer what value you bring and how you can help... Read more »

2014 is the year of the product....YOU are the product.

2014 is the year of the product and YOU are the product!  Don’t let this concept scare you.  To understand and believe that you are the product and an asset in today’s marketplace puts you in a very powerful place.  Being powerful gives you an advantage.  Here are three ways to capitalize on your newfound... Read more »

"Don't Pick Your Teeth" And Other Communicating Tips

Yesterday I met with a new networking contact.  We sat at a small table in the lobby of a large hotel downtown and talked for about an hour.  During that 60-minute period my colleague made eye contact with me for about 4 seconds.  The rest of the time her eyes were darting at her shoes,... Read more »
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18 things to do when you get the SH....kicked out of you!

Last week was one those “if I ever have another one of these weeks, I’ll crumble into a heap of utter despair and hopelessness”…..yes, on hindsight it was that bad. As business owners we know that things don’t always go the way they want them to….these “bumps in the road” always involve people….god, if we... Read more »
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    Jan Marino

    YOU are the product. YOU are valuable. YOU are on a mission and I can help guide you become even more successful. I know how to develop an dynamic personal brand. I'm the manager of the Linkedin Chicago group (87,000 members). I'm a business owner-High Gain Companies, Inc. I've worked for several large corporations including Octel and Bank of America. I've been down-sized, right-sized, over-sized and under- sized What does this mean for you? It means I can be a resource for you-I share everything tip and lesson I've learned in my blogs. Enjoy!

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