Posts tagged "trends"

Chicago-City of Broad Shoulders

  In the 1970’s and 80’s businesses made giving back to society a part of their business plan.  I worked for a small training company in San Francisco in 1990 and we give 15% of our profits to local charities.  It was a great selling point and clients admired our commitment.  Our pricing was very... Read more »

What You Need to Know About the Career Marketplace Today

  FLASH  Free agency is here to stay.  If you’re not familiar with the term, free agency is a term coined by author Dan Pink in his book “Free Agent Nation”.  It refers to a business marketplace where employees are independents and responsible for their career path and jobs.  The days of companies protecting employees’... Read more »

Take Back Your Health...NOW!

I’m very serious about taking back my health.  Something happens to us when we reach a certain age and gravity it’s our friend anymore.  If you’re like me you face challenges head-on.  So when I began noticing unwanted droops and mental lapses I went into “mission” mode. After consulting with my doctor, I’ve decided to... Read more »
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5 essentials you need to know about digital marketing

According to Wikipedia (the source for everything) “Digital marketing is marketing that makes use of electronic devices (computers) such as personal computers, smartphones, cellphones, tablets and game consoles to engage with stakeholders. Digital marketing applies technologies or platforms such as websites, e-mail, apps (classic and mobile) and social networks. Social Media Marketing is a component of digital marketing. Many organizations use a combination of traditional and digital... Read more »

What Business Courage Looks Like

It takes more courage than ever to be in business today.  How do I know that?  Because I own a small business and I have to be brave every day.  Some days, just getting out of bed is the bravest thing to do.  When I started my business seven years ago, I had panic attacks... Read more »

16 ways you know you’re ready to face the world!

I’ve always had this sinking feeling that one of these days people would find out how much I don’t know and call me out as a fraud.   So, I decided to develop a list of ways that would help me know when I was ready.  I wanted to share them with you….I decided I only... Read more »
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The Sexy Business Attitude in Chicago

I’ve lived in a boatload of cities:  Omaha, Houston, Minneapolis, San Francisco, Cincinnati and now Chicago.  I can tell you with great authority and experience that Chicago has by far THE sexiest business attitude of all of them….I didn’t say “sexist”. I said “sexiest”.  It’s edgy, innovative, strong, determined, community oriented, and last but not... Read more »

23 tips to create a brilliant brand for you and your small business

Branding you and company is essential in today’s marketplace.  Why?  Because YOU are the product and like any product on the market you want to market you and your company through a strong branding program.  Branding establishes your image with your clients.  Branding tells your customer what value you bring and how you can help... Read more »

Little ity bity, teeny, tiny reinvention tips

The reinvention process involves change.  I’ve learned that if I start with huge impossible changes, I won’t follow through…..I’ll be disappointed and crabby.  In an effort to keep you from becoming crabby, I’m recommending small, minute changes that will help you get used to change.  Then when the day comes that you get fired or... Read more »
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2014 is the year of the product....YOU are the product.

2014 is the year of the product and YOU are the product!  Don’t let this concept scare you.  To understand and believe that you are the product and an asset in today’s marketplace puts you in a very powerful place.  Being powerful gives you an advantage.  Here are three ways to capitalize on your newfound... Read more »
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    Jan Marino

    YOU are the product. YOU are valuable. YOU are on a mission and I can help guide you become even more successful. I know how to develop an dynamic personal brand. I'm the manager of the Linkedin Chicago group (87,000 members). I'm a business owner-High Gain Companies, Inc. I've worked for several large corporations including Octel and Bank of America. I've been down-sized, right-sized, over-sized and under- sized What does this mean for you? It means I can be a resource for you-I share everything tip and lesson I've learned in my blogs. Enjoy!

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