Posts tagged "sales"

Chicago-City of Broad Shoulders

  In the 1970’s and 80’s businesses made giving back to society a part of their business plan.  I worked for a small training company in San Francisco in 1990 and we give 15% of our profits to local charities.  It was a great selling point and clients admired our commitment.  Our pricing was very... Read more »

5 essentials you need to know about digital marketing

According to Wikipedia (the source for everything) “Digital marketing is marketing that makes use of electronic devices (computers) such as personal computers, smartphones, cellphones, tablets and game consoles to engage with stakeholders. Digital marketing applies technologies or platforms such as websites, e-mail, apps (classic and mobile) and social networks. Social Media Marketing is a component of digital marketing. Many organizations use a combination of traditional and digital... Read more »

The Sexy Business Attitude in Chicago

I’ve lived in a boatload of cities:  Omaha, Houston, Minneapolis, San Francisco, Cincinnati and now Chicago.  I can tell you with great authority and experience that Chicago has by far THE sexiest business attitude of all of them….I didn’t say “sexist”. I said “sexiest”.  It’s edgy, innovative, strong, determined, community oriented, and last but not... Read more »
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Jimmy Greenfield is a good guy

The nicest and most unexpected thing happened to me today and I wanted to share it with you.  I’m a writer.  I write because it keeps me sane….especially during winters like this.  I hardly ever get paid to write, but that’s OK.  I write because I know I’m good and I know have something to... Read more »

Little ity bity, teeny, tiny reinvention tips

The reinvention process involves change.  I’ve learned that if I start with huge impossible changes, I won’t follow through…..I’ll be disappointed and crabby.  In an effort to keep you from becoming crabby, I’m recommending small, minute changes that will help you get used to change.  Then when the day comes that you get fired or... Read more »

8 Business Reinvention Tips

Start writing a monthly blog about trends you are seeing in your industry.  Educating your audience helps you become a resource to them.   They will begin to view you as an expert.     Select your top five customers and meet with them quarterly to learn more about their business and how you can help... Read more »
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Online Branding is a MUST!

Five Online Branding Tips for Small Businesses

1. Create an easy-to-understand marketing message that tells your clients what’s “in it for them”.  Clearly explain the benefits of doing business with you. 2. Consistently spread your message through at least three online channels:  LinkedIn, Twitter, blogging, Facebook are some of your choices.  Post something at least once a week.  Providing your customers with... Read more »

Why we spend more on our pets than we do on our careers.

Just about everyone I know has a pet.  We have a dog.  Casey’s a mutt we got at the human society ten years ago.   She’s a shepherd / akita mix so I refer to her as a “shepkita”.  At last count Casey had at least ten toys that she carries around the basement.  I’d estimate... Read more »
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"Don't Pick Your Teeth" And Other Communicating Tips

Yesterday I met with a new networking contact.  We sat at a small table in the lobby of a large hotel downtown and talked for about an hour.  During that 60-minute period my colleague made eye contact with me for about 4 seconds.  The rest of the time her eyes were darting at her shoes,... Read more »