Posts tagged "customer service"

Chicago-City of Broad Shoulders

  In the 1970’s and 80’s businesses made giving back to society a part of their business plan.  I worked for a small training company in San Francisco in 1990 and we give 15% of our profits to local charities.  It was a great selling point and clients admired our commitment.  Our pricing was very... Read more »

5 essentials you need to know about digital marketing

According to Wikipedia (the source for everything) “Digital marketing is marketing that makes use of electronic devices (computers) such as personal computers, smartphones, cellphones, tablets and game consoles to engage with stakeholders. Digital marketing applies technologies or platforms such as websites, e-mail, apps (classic and mobile) and social networks. Social Media Marketing is a component of digital marketing. Many organizations use a combination of traditional and digital... Read more »

The Sexy Business Attitude in Chicago

I’ve lived in a boatload of cities:  Omaha, Houston, Minneapolis, San Francisco, Cincinnati and now Chicago.  I can tell you with great authority and experience that Chicago has by far THE sexiest business attitude of all of them….I didn’t say “sexist”. I said “sexiest”.  It’s edgy, innovative, strong, determined, community oriented, and last but not... Read more »
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23 tips to create a brilliant brand for you and your small business

Branding you and company is essential in today’s marketplace.  Why?  Because YOU are the product and like any product on the market you want to market you and your company through a strong branding program.  Branding establishes your image with your clients.  Branding tells your customer what value you bring and how you can help... Read more »

Jimmy Greenfield is a good guy

The nicest and most unexpected thing happened to me today and I wanted to share it with you.  I’m a writer.  I write because it keeps me sane….especially during winters like this.  I hardly ever get paid to write, but that’s OK.  I write because I know I’m good and I know have something to... Read more »

8 Business Reinvention Tips

Start writing a monthly blog about trends you are seeing in your industry.  Educating your audience helps you become a resource to them.   They will begin to view you as an expert.     Select your top five customers and meet with them quarterly to learn more about their business and how you can help... Read more »
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Online Branding is a MUST!

Five Online Branding Tips for Small Businesses

1. Create an easy-to-understand marketing message that tells your clients what’s “in it for them”.  Clearly explain the benefits of doing business with you. 2. Consistently spread your message through at least three online channels:  LinkedIn, Twitter, blogging, Facebook are some of your choices.  Post something at least once a week.  Providing your customers with... Read more »

"Don't Pick Your Teeth" And Other Communicating Tips

Yesterday I met with a new networking contact.  We sat at a small table in the lobby of a large hotel downtown and talked for about an hour.  During that 60-minute period my colleague made eye contact with me for about 4 seconds.  The rest of the time her eyes were darting at her shoes,... Read more »
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6 big business mistakes I made and what I learned

Here are 6 mistakes I’ve made in business…I hope you can learn from my mistakes: #1 I was born an entrepreneur. I turned my back on that fact for most of my career. It was too scary and unpredictable. I settled for corporate America and a “sure thing”. What a mistake! After four lay-offs and... Read more »
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    Jan Marino

    YOU are the product. YOU are valuable. YOU are on a mission and I can help guide you become even more successful. I know how to develop an dynamic personal brand. I'm the manager of the Linkedin Chicago group (87,000 members). I'm a business owner-High Gain Companies, Inc. I've worked for several large corporations including Octel and Bank of America. I've been down-sized, right-sized, over-sized and under- sized What does this mean for you? It means I can be a resource for you-I share everything tip and lesson I've learned in my blogs. Enjoy!

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