Posts tagged "branding"

5 essentials you need to know about digital marketing

According to Wikipedia (the source for everything) “Digital marketing is marketing that makes use of electronic devices (computers) such as personal computers, smartphones, cellphones, tablets and game consoles to engage with stakeholders. Digital marketing applies technologies or platforms such as websites, e-mail, apps (classic and mobile) and social networks. Social Media Marketing is a component of digital marketing. Many organizations use a combination of traditional and digital... Read more »

"OMG...I'm 65!!!"

This is a big year for me….I’m turning 65 in November.    For someone who swore she’d never trust anyone over 40, this birthday is momentous.  Based on my genes, health habits and all around orneriness, I’ve decided that I’ll live to be 102 and I’ll work until I’m 90.  Given that, I’ve started to think... Read more »

3 Linkedin Super Tips

  Update your profile every quarter.  Linkedin notifies your connections of the update which increases your visibility.  TIP – Make a note on your calendar for June 1, September 2 and December 1 to remind yourself to make updates Write your profile in the first person…i.e. I am a financial professional who focuses….This style makes... Read more »
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What Business Courage Looks Like

It takes more courage than ever to be in business today.  How do I know that?  Because I own a small business and I have to be brave every day.  Some days, just getting out of bed is the bravest thing to do.  When I started my business seven years ago, I had panic attacks... Read more »

The Sexy Business Attitude in Chicago

I’ve lived in a boatload of cities:  Omaha, Houston, Minneapolis, San Francisco, Cincinnati and now Chicago.  I can tell you with great authority and experience that Chicago has by far THE sexiest business attitude of all of them….I didn’t say “sexist”. I said “sexiest”.  It’s edgy, innovative, strong, determined, community oriented, and last but not... Read more »

23 tips to create a brilliant brand for you and your small business

Branding you and company is essential in today’s marketplace.  Why?  Because YOU are the product and like any product on the market you want to market you and your company through a strong branding program.  Branding establishes your image with your clients.  Branding tells your customer what value you bring and how you can help... Read more »
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Little ity bity, teeny, tiny reinvention tips

The reinvention process involves change.  I’ve learned that if I start with huge impossible changes, I won’t follow through…..I’ll be disappointed and crabby.  In an effort to keep you from becoming crabby, I’m recommending small, minute changes that will help you get used to change.  Then when the day comes that you get fired or... Read more »

2014 is the year of the product....YOU are the product.

2014 is the year of the product and YOU are the product!  Don’t let this concept scare you.  To understand and believe that you are the product and an asset in today’s marketplace puts you in a very powerful place.  Being powerful gives you an advantage.  Here are three ways to capitalize on your newfound... Read more »

Online Branding is a MUST!

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Five Online Branding Tips for Small Businesses

1. Create an easy-to-understand marketing message that tells your clients what’s “in it for them”.  Clearly explain the benefits of doing business with you. 2. Consistently spread your message through at least three online channels:  LinkedIn, Twitter, blogging, Facebook are some of your choices.  Post something at least once a week.  Providing your customers with... Read more »
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    Jan Marino

    YOU are the product. YOU are valuable. YOU are on a mission and I can help guide you become even more successful. I know how to develop an dynamic personal brand. I'm the manager of the Linkedin Chicago group (87,000 members). I'm a business owner-High Gain Companies, Inc. I've worked for several large corporations including Octel and Bank of America. I've been down-sized, right-sized, over-sized and under- sized What does this mean for you? It means I can be a resource for you-I share everything tip and lesson I've learned in my blogs. Enjoy!

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