Tag: baby boomers

5 Ways Baby Boomers Can Shine On Social Media

This is the second in this series of articles about changing business environments.  Technology is the topic – more specifically social media.  Social media is websites and applications that enable users to create and share content or to participate in social networking.  Sites like Linkedin, Facebook and Twitter are currently the leading social media sites.... Read more »

Boomers: What is our legacy?

    Legacy is important for every generation.  It’s important because it gives meaning to what it’s members valued and contributed to the whole of humanity.  As more of the Boomer generation enters their sixties, legacy starts to become more real than ever before.  Exactly what do we want our legacy to be?  How to... Read more »

Boomers: What to do before reality hits

        What is the new reality for many baby boomers today?  For some, it’s exactly as they expected it to be.  They worked for the same company for thirty-five years and retired with enough savings to live comfortably.  For others, turning 65 isn’t the magic age when the switch flips and you... Read more »
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Attention Boomers: Millennials Make Great Mentors

        How familiar are you with these terms: infographics, ibeacons, mobile apps, disruption, or multi-channel marketing?   Until a few months ago, these words meant nothing to me either.  However, it seems that these subjects kept coming in business conversations and I hate to always be the one to ask the question; “what... Read more »

Boomers - Don't Be Left Behind

  Baby boomers have always had one thing going for us.  We have always had a sense of purpose.  President John F. Kennedy challenged us with the phrase “ask not what your country can do for you…. ask what you can do for your country.”   We took that challenge on with enthusiasm.  Boomers are used... Read more »

Boomers - Make the Most of Social Media

So, you’re joined LinkedIn, Twitter and maybe written an occasional blog.  Then you sit back and wait for something to happen.  After a few months you may quit checking both sites and forget that they exist.  That was certainly my story until my 18-year-old niece patiently explained that in order for social media to work... Read more »
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