Category: personal branding

15 Actions You Must Take To Get A Job Today

Find 20 jobs online that you qualify for.   Read each one of them carefully and notice descriptors, industry jargon etc. that appears in more then three jobs.  Incorporate these words into your resume and use them in your LinkedIn Profile and Summary.  These are the “key” words that recruiters and organizations look for when culling... Read more »

Why we spend more on our pets than we do on our careers.

Just about everyone I know has a pet.  We have a dog.  Casey’s a mutt we got at the human society ten years ago.   She’s a shepherd / akita mix so I refer to her as a “shepkita”.  At last count Casey had at least ten toys that she carries around the basement.  I’d estimate... Read more »

"Don't Pick Your Teeth" And Other Communicating Tips

Yesterday I met with a new networking contact.  We sat at a small table in the lobby of a large hotel downtown and talked for about an hour.  During that 60-minute period my colleague made eye contact with me for about 4 seconds.  The rest of the time her eyes were darting at her shoes,... Read more »
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18 things to do when you get the SH....kicked out of you!

Last week was one those “if I ever have another one of these weeks, I’ll crumble into a heap of utter despair and hopelessness”…..yes, on hindsight it was that bad. As business owners we know that things don’t always go the way they want them to….these “bumps in the road” always involve people….god, if we... Read more »

How to Find "Hard to Find" Employees

I recently met with the CEO of a small trucking company who was lamenting the fact that he couldn’t find applicants to fill driver vacancies he needed to fill. The week before, I met with the owner of a small tech company who can’t find programmers who are willing to stay more than six months... Read more »

4 Things I Wish I'd Said

1. If you haven’t read “Purple Cow”, “Tribes”, “Linchpin”, or “Whatcha Gonna Do With That Duck?” by Seth Godin….treat yourself to one or all of these books and get ready to be educated and entertained. For example….here’s one of my favorite quotes: “I define “sheepwalking” as the outcome of hiring people who have been raised... Read more »
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Why It's So Hard to Change

Last night a good friend called me and started complaining about his job. He’s worked there for 3 years and hates everything about it….his boss, his co-workers, his customers, his cube…..it goes on and on. I usually let him rant for a few minutes so he can vent. But last night was different….”why don’t you... Read more »

7 Lesssons Learned from Working in Corporate America

Working in large corporations taught me a lot about how to survive. It also taught me when it was time to leave to become an entrepreneur. This is a trend I see continuing to grow, so any of you who are being forced into this process by layoffs or those of you who have gotten... Read more »

15 ways to increase your value.

The name of game today is value…..how do you contribute to the marketplace? Here are fifteen ways to increase your market value: 1. Become a resource for others 2. Connect people to help them grow their networks and business 3. Continuously add new skills to your inventory…i.e. programming, certifications 4. Write a blog 5. Know... Read more »
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Six trends in the world of careers today….as I see it….Jan Marino’s Trending

Short gigs will become the norm….companies (particularly tech companies) will hire contractors for short-term projects. You can demand top dollar and get it. Start branding yourself on Linkedin now and build business relationships with contract search firms. Retiring at the age of 65 is a concept of the past. People will be working well into... Read more »