So, you’re joined LinkedIn, Twitter and maybe written an occasional blog. Then you sit back and wait for something to happen. After a few months you may quit checking both sites and forget that they exist. That was certainly my story until my 18-year-old niece patiently explained that in order for social media to work I had to work it. I had to participate. I had to get involved. I had to be active online.
Here are a few tips to help you make the most of social media. Because LinkedIn is so powerful and popular, I’m going to concentrate on it:
- LinkedIn makes it easy to increase your visibility. Each time you update your profile your network is alerted. When you make comments on other professionals’ update it’s visible to your network.
- You also have the opportunity to write articles and post them. Choose interesting and timely topics and try to keep them short. Use bullet points.
- One of the real keys to increasing your name recognition is to participate in the LinkedIn groups. You can find them under the “Interests” drop down on the main page. Choose five groups in your industry and interest group and pose engaging and interesting questions regularly.
- Participate in group discussions weekly so that your network will start to understand your value and your attributes.
Your job in building your visibility is to be consistent and concise in your messaging.
You can choose to talk about your industry, your company, your passion…educate your network and engage with them using great content. Social media is very powerful, so make the most of it!