5 essentials you need to know about digital marketing

According to Wikipedia (the source for everything) “Digital marketing is marketing that makes use of electronic devices (computers) such as personal computerssmartphonescellphonestablets and game consoles to engage with stakeholders. Digital marketing applies technologies or platforms such as websites, e-mail, apps (classic and mobile) and social networksSocial Media Marketing is a component of digital marketing. Many organizations use a combination of traditional and digital marketing channels.”Businessman with Bullhorn

Small business owners can be the biggest winners in the digital marketing game if they understand a few basics.  Let’s look at recent statistics on digital marketing… B2B marketers using blogs generate 67% more leads.  Read more at http://www.business2community.com/infographics/social-media-2014-statistics-interactive-infographic-youve-waiting-0904588#LHZ9jSCbhrcqfDEi.99


I asked my colleague Adam Fridman, CEO and Founder of Mabbly a Chicago based Digital Agency (mabbly.com) to provide some basics about digital marketing.  Here are five basic, valuable tips:

  1. “Before you even start exploring marketing, it’s important that you ask yourself this question “Why am I in business?”  If you don’t have the answer to this question marketing isn’t going to do you any good!” explains Fridman.  He then went on to share the following tips:
  2. Use digital marketing to create a powerful brand.  Your brand is how you’re perceived in the marketplace.  Think about what you want your audience to think of when they hear or see your company’s name.  Branding also makes you credible. Decide what words best describe the image you want:  quality, valuable, creative, professional, whatever the words are, incorporate them into your digital marketing campaign and consistently use them
  3. Know your competitors.  Determine what they are doing right.  Don’t re-invent the wheel  - borrow ideas from others who are successful and find the ones who have done it right.  Make it work for you.
  4. Become a savvy buyer.  Educate yourself about digital marketing so you at least understand the basics.   A good place to start is the book Understanding Digital Marketing: Marketing Strategies for Engaging the Digital Generation” by Damian Ryan.  Armed with knowledge about the fundamentals, you’re in a better position to choose the best services providers to partner with for your campaign.
  5. Once you have your digital marketing in place it’s imperative that you keep your campaign updated….”digital marketing is evolving and you need to evolve as well,” says Mr. Fridman.

He also points out one dominant trend in the marketplace is the number of organizations who are using online campaigns. “Companies who have relied on traditional marketing methods are now adding a digital component.”  “Everyone from Medicare providers to lawyers and accountants are getting on the digital bandwagon.”  “If you’re not online, you don’t exist!”  That may seem like a strong statement, but you need to go where your customers are and they’re online.






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