Category: Marketing

Goals > Resolutions

Goals > Resolutions
I’ve never been much of a resolution girl. I feel like it’s a setup for failure. How many tweets, blogs, posts, conversations have you recently had where people have mentioned how they’ve already messed up their New Year’s resolutions? It’s January 7th. It’s the first full week of the new year. Ease up on yourself!... Read more »
By Lucy Rendler-Kaplan,
January 9, 2019 at 1:43 pm • 

Chicago Film's Industry Pet Rescue Holiday Pawty!

Chicago Film's Industry Pet Rescue Holiday Pawty!
Saturday night, cast and crew members from all the shows, movies and commercials that film here in Chicago are coming together to raise money for CRISP: Chicagoland Rescue Intervention & Support Program. CRISP works with pet owners for free to help them stay with their pets, rather than having to give them up. A donation... Read more »
By Lucy Rendler-Kaplan,
December 4, 2018 at 6:52 am • 

5 Social Media Metrics That Matter

5 Social Media Metrics That Matter
  You’ve had your social media profiles set up for a while. You run campaigns, are participating in chats, maybe you have even begun delving into paid social. But how do you what’s working and what isn’t? Are you looking at analytics? Tracking metrics? It’s easy to fall into rabbit holes of looking at numbers... Read more »
By Lucy Rendler-Kaplan,
July 5, 2017 at 12:08 pm • 
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Make Working From Home Work For You

In the eighteen years I have been working professionally, I have been fortunate to spend almost all of them working from home. My very first job out of college, at 21, was a work-from-home job. I had never had a “real” full-time grown up job before, and it was very exciting. However, I had no clue... Read more »
By Lucy Rendler-Kaplan,
May 24, 2017 at 8:05 am • 

7 Tips For Building Your Personal Brand

7 Tips For Building Your Personal Brand
Until recently, the word “brand” only referred to companies, to businesses. However, in today’s world, we are more aware that every one of us has our own personal brand. I liken each of our own brands to what we used to call our “permanent record.” Remember how scary it was to hear “This will go... Read more »
By Lucy Rendler-Kaplan,
January 12, 2017 at 11:27 am •