They say you never get a second chance to make a first impression, and that goes double for your business. People, even those who claim to be nonjudgmental, will judge your company based on how it looks on the outside before they ever walk through the door. That's why it's so important to choose the right doors for your business. Here are a few tips and tricks to help you make that decision a little bit easier.
1. Set Your Budget
Before you start shopping for new doors, take a step back and set a budget that you'll stick to during this whole process. Without a hard and fast budget, you might find some doors that look amazing but are too expensive for you to afford. This should be your first step anytime you're making purchases for your business. Set a budget first and don't exceed it.
2. Choose Your Material
Next, choose the materials for your door. You're going to want to look at two primary criteria beyond cost — durability and aesthetics. Commercial doors come in a variety of options, from wood and fiberglass to steel, aluminum and glass, depending on your company's needs. Wood doors are ideal for indoor applications, while fiberglass takes less maintenance. Steel and aluminum doors are more durable and provide additional security, as long as they're properly installed. Once you know what you're looking for, it's time to move to the next step.
3. Pick the Right Style
Do you need a single door, double-doors or an overhead door for your commercial property? Once you know the material, it becomes easier to choose the style of the door. Commercial overhead doors, for example, come in sectional, rolling steel or high-speed options — if you need to open and close your door multiple times during the day, a high-speed door might be the best option. It moves so much faster than even the other options, rising or lowering up to 54 inches per second.
4. Don't Forget Maintenance
While they might not look like they need it, it's important to regularly maintain the doors on your property to ensure they are functioning correctly at all times. The last thing you want to end up with is a door that stops working in the middle of your scheduled workday, making it impossible for customers to get in or for you to get out. If you're worried about scheduling in maintenance, choose a door material and style that doesn't need a lot of attention.
Your door is the first thing customers see when they walk in and the last thing they see when they leave, so it's bound to make an impression. Make sure you're creating a positive experience that will bring customers back again and again. While they might not leave a Yelp review raving about your door, it's one small detail that adds to the overall customer experience. That first impression can make or break your relationship with a customer, so don't cut corners when it comes to choosing your doors.
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