Customers are the core of every single business, whether it’s a restaurant, retail store, service-based company or something else. A happy customer is one who will come back and spend more money, so what can you do to encourage them to return? Here are seven unique ways to make your customers happier, so they continue to come back.
- Become a Social Media Guru
Millions of people have profiles across multiple social media websites. For a business owner, social media is a smorgasbord of new potential customers — if you know how to use it right.
Create a social media presence, update it frequently and keep it engaging for your customers. This outlet allows you to create an environment where you can engage with your customers and build brand awareness. Upwards of 60 percent of users on Instagram have reported that they've discovered new products on the social media platform, so it truly pays to have an established platform.
- Build a Relationship
There are plenty of things you can do to make your customers happy, but sometimes it's as simple as taking steps to build a relationship with them.
It's more than just addressing them by name in the mass emails you send everyone on your mailing list — take some time to learn more about your customers. Find out their likes, their dislikes, their birthdays, their major life events — whatever you think you need to be closer to them. Having that relationship can help you bring your existing customers back and entice new ones to the fold.
- Deliver on Your Promises
Have you ever heard the phrase "under-promise, over-deliver?" That should be your mantra whenever you're dealing with customers. Don't promise anything you can't deliver on — you'll be setting yourself up to disappoint your customers. If you're sure you can deliver on something, that's what you should promise. If you can deliver more, great, but don't guarantee more if you're not entirely sure about it.
When it’s hot out, that means it’s also getting hot in your customer's cars. Why not give them somewhere shaded to park? Instead of making your customers fight over one or two shady spots provided by your landscaping, giving them a completely shaded parking lot can help you draw in customers during those warm summer months.
- Keep them in the Loop
Companies grow and change just like people do. One of the best ways to make your customers happy is to keep them in the loop when your company is changing. No one likes to show up to their favorite store to find that it has changed hands or transformed into a business they don't recognize anymore.
If anything significant is happening, make sure you keep your customers informed.
- Reply Promptly
Social media and email is an excellent tool for customer service, but only if you stay on top of it. Make it a point to reply to all customer messages and emails within 24 hours. Not only does this allow you to keep on top of any problems as they occur, but it also creates a more engaging environment for your customers that will keep them coming back for more.
- Be Customer Centric
The most important thing to remember to help you create satisfied customers is to build a customer-centric business. Profits are great, but you can't bring money in without customers who are willing to spend their hard-earned cash. Focus on your customers first, and everything else will fall into place.
Happy customers make for a successful business. Hopefully, these tips and tricks can help you build a company that can grow and thrive.
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