Good marketing can make or break your business and its success. Whether you have the budget for it or not, there are many ways you can incorporate advertising, public relations, promotions and sales into your company’s marketing strategy — here are seven creative ideas.
- Socialize on Social Media
There’s no reason you shouldn't take advantage of social media — after all, it’s free! Set up business pages on Facebook, Twitter, Instagram, Pinterest, LinkedIn, Snapchat, Reddit, Google Plus and any other social media sites you can use. Don’t make the mistake of just signing your business up. Stay active on social media platforms, and socialize with your followers.
- Set Up Contests and Giveaways
Everyone loves the word free, so plan out fun contests and giveaways that keep your audience engaged. This will also build brand awareness and help you to connect with existing or potential customers. You don’t have to spend an arm and a leg. You can give away practically anything if you market it the right way. Get free advertising if you give away items like pens, keychains or notepads with your logo on them.
- Know Where Your Customers Are
If you have a business that tutors college students, get out there and visit college campuses. Post fliers in on-campus buildings, dorms and other places where students hang out — with their permission, of course. Do your homework to find out where your customers spend their time so you can target those areas with marketing materials.
- Create Valuable Content
There are cookies, and then there are warm, ooey-gooey chocolate chip cookies. Which sound more enticing? Apply this method to your content. There's content, and then there's valuable content. You don't just want cookies — you want the warm, ooey-gooey chocolate chip cookies.
Find different ways to share information by blogging, hosting a podcast, creating videos and using other methods to keep things exciting. The same boring content will cause you to lose your audience eventually.
- Promote Your Business at a Trade Show
Trade shows are a great marketing tool for several reasons. They promote your business, brand and products, but they’re also a great way to engage your audience by allowing you to interact face-to-face with potential customers. Just make sure you get a high-quality trade show display, so your business will stand out.
- Know What Not to Do
Be aware of common marketing mistakes, so you know what not to do. Some of these common mistakes include using an unclear message, not marketing enough content, making assumptions and failing to take risks.
- Use the News Media
The media can be your friend — if you know how to use it. There are many ways you can get your business featured by the media. Whatever you do, make sure it’s enough to get their attention. Create a publicity stunt, sponsor an event, nominate yourself for an award or do something good for the community.
If you don’t already know how to write a strong, effective press release, learn how to do so — a well-written press release will undoubtedly help your chances of getting the media’s attention, and a poorly written one will end up in the trash almost instantly. Once you've perfected your release, you have to do is send it out to news media outlets and wait for a bite.
When It Comes to Marketing, You Can’t Underdeliver
Marketing is the heart of your business and its success, so don’t cut corners when it comes to it. You’ll be well on your way to building brand awareness, increasing your sales and growing your business when you use any of these seven creative ways to market your business.
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