Targeted outdoor advertising typically reaches about 95% of consumers. What better way to reach even more people than with an ad that travels around all day along?
A vehicle wrap is essentially a moving billboard. It isn't limited to just one location on the road, but people will spot it in parking lots, at stop lights and even in your driveway. This provides you with many opportunities to reach out to the local community and gain new customers.
So, the answer is yes, you should advertise your business on your own car. However, there are some key things to keep in mind to get the most out of this advertising medium.
Is It Worth the Cost?
If you buy even a small car and wrap it, the costs can add up quickly. However, wrapping your own car is a smart move, because you already own and drive the vehicle. Your only cost is in the vinyl wrap or, if you are on a tighter budget, the cost of a magnet or two to advertise your business.
Make Your Wrap Unique
There are more branded cars on the road than there used to be, so people don't pay as much attention to them. There is simply more to look at and for advertisers to compete with. What can you do to make your advertisement unique and showcase the personality of your company?
Make Sure It Looks Professional
Always make sure the vinyl you use is of high quality and will hold up under different types of weather conditions. You want the ad to look as good in six months as it does the day you place it on your car. It's important to understand that there are different types of vinyl sheeting and various available looks. Carbon fiber vinyl is a frequent favorite because of its embossed surface that has a 3D look. Consider your own unique needs when deciding on a material.
A car wrapping professional can help you choose the right option for you. You also want to be sure that the company applying the wrap has a lot of experience and a stellar reputation. The way the wrap looks will impact how your brand is perceived, so pay close attention to it.
Make Your Ad Eye-Catching and Legible
Consider how the colors work with your vehicle's color and whether the font is bold and big enough to be read from a distance. Some wraps put the website address in tiny little letters. This is frustrating to consumers who are interested but can't quite make out the address or contact info to get more information.
Be Prepared with an Elevator Pitch
An elevator pitch is a short, one or two-line statement about what your business does. When you advertise on your vehicle, people may stop and ask you about your company. Be ready with that pitch, and you won't lose the advertising opportunity. Also always have a business card on you to give out. Finally, be open, friendly and ready to answer any questions.
You already own your car, and you already drive your car. Adding an advertisement to it just gives you another way to get your brand in front of people in your local community. You don't even have to change anything you're doing. All you have to do is put the ad on your car and drive.