For many businesses, a car is an essential part of their everyday work. Whether you’re handing deliveries, hauling equipment or just driving from site to site, your work vehicle is your mobile office, and it’s important to treat it properly. Here are a few ideas to get you started!
Organize Your Equipment
Nothing kills your brand like a messy truck or van cargo hatch. Not only does a sloppy vehicle look unprofessional, it makes it harder to complete your job because you waste time searching through the mess for the proper tools.
- Hooks — You can mount hooks just about anywhere, and they can help you organize tools, helmets, cords, and more.
- Parts cases/tool drawers — Keep everything you need to finish the job neatly at hand. It’s important to keep containers organized, though — don’t just throw everything into the drawers and hope for the best.
- Roof racks — If you carry pipes or ladders in your work, or need to deliver oversized parts or equipment, a roof rack is the perfect solution.
Depending on the type of work you do, you can also install things like interior lighting (perfect for completing jobs at night or in the evenings when light is waning), specialized carriers to secure whatever supplies or equipment you’re hauling, and even paperwork holders to keep all the necessary files easily accessible.
Branding Is Everything
Have you ever seen a plumber pull up in a blank van with nothing but the company’s phone number stuck on the bumper with cheap number stickers? It doesn’t look very professional.
Full vehicle wraps can be a great way to advertise your brand and keep your business vehicle looking great all at once. Plus, a wrap transforms your van or truck into a rolling billboard, potentially bringing in new business.
These wraps can be a major up-front investment for a small business, with full wraps ranging from $1,500 to $3,000 depending on the type of wrap and cost of installation. However, with the number of impressions a vehicle wrap can get you, this investment could easily pay for itself.
Keep It Clean
Rain, mud, tree sap and dead insects are all inevitable for vehicle owners. Don’t leave a mess to dry on your car, truck or van. Just like a disorganized cargo compartment, a dirty work vehicle can make you look very unprofessional, and might discourage people from calling your business.
Even if all you do is hose off your vehicle at the end of the day, it will still look better than driving around in a muddy truck.
Paint It Up
When you’re in a business where you spend a lot of time in your vehicle, that car or truck makes the first impression on your customers. If you’re not using a full car wrap like we talked about earlier, a good paint job can be the difference between a consultation and a repeat customer.
First, take care of your car’s paint. A good wash and wax will make your paint job last much longer, especially if you’re out in the sun all day.
If you need to change it up a little bit, consider a matte paint job — it’s not something you normally see on vehicles, and could make you stand out to your customers. In this ultra-competitive world, any advantage that sets you apart should be used to the fullest.
Whether you’ve got a fleet of cars or just one business vehicle, that four-wheeled beauty is likely the lifeblood of your business. Take care of it, and it’ll take care of you!
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