From the Big Apple to The Best City

I am so excited to begin this new adventure – “Sink or Swim Chicago” on ChicagoNow! I will start off by giving a little background on myself, my agency and why I decided to start this blog.

My name is Caitlin Hofherr and I am a Millennial-generation Chicago native, born and bred. I attended college in New York City where I began a career in public relations but quickly switched to lifestyle management. Having learned the ins and outs of the industry in a little over 3 years, I ventured back to my home city to start my own company. I saw a dire need for the lifestyle management industry in Chicago – where it was so foreign, compared to NYC and Los Angeles where it was already prominent.

Alter Ego Concierge was born in early 2010 and has grown to be more than I could have ever imagined or hoped for in just over two years.  Our clientele has tripled in the past year, and so has our team. We now have 3 full-time and 2 part-time employees, in addition to a large roster of contractors. We have also partnered with some of the biggest banks, law firms, and hotels to create work/life balance for their employees. We are in the early stages of opening a second location and have plans for several others. Stay tuned!

My vision for “Sink or Swim Chicago” is to give the best advice I can possibly give to entrepreneurs, small business owners, people starting their careers, or just someone looking for some business and career guidance. Having started AEC on my own from the ground up, I have experienced the trials and tribulations entrepreneurs go through. I have had plenty of ups and downs, which I will share with all of you, in hopes that my stories and experiences enlighten some of you.


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  • This is great stuff. Congratulations on your business and your drive. Can't wait to learn from you!

  • Whoot, whoot! Can't wait to read all of the good advice. You are a superstar!

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