Have you been to Macy’s Street Store recently? If not, you are in for a pleasant surprise. The store itself has undergone a facelift. It feels cleaner, more open with a contemporary flair that still takes into account the original landmark design by the architecture firm of Daniel Burnham.
The remodel has retained beloved elements from the past, including the Tiffany Dome Ceiling, two large atriums and exterior clocks while adding needed updates and technology.
Not only does the space look and feel better, it makes holiday shopping a breeze. Here’s a look:
Home for the Holidays at Story
This store-within-a-store concept could easily serve as a one stop shop for everyone on your list including your 4-legged friends. The store offers a unique selection of gifts from budget friendly to luxury items in stylized spaces that correspond to different gift recipients.
There’s more than 900 gifts from 200 small businesses, that include items for foodies, lovers of travel, treats, techies, DIY kits, pet accessories and more.
Belly up to the Fragrance Bar at Macy’s
Macy’s new 8,000 foot Fragrance Department houses a luxury assortment of premiere perfumes. But what’s really fun is that you can personalize your choices. The new digital concept allows customers to browse and choose perfumes by scent category rather than by brand.
Take a Seat
Thinking about buying a new sofa but just not sure about how it will look in your home? Head to Macy’s 6th floor where you’ll come face to face with “Furniture Virtual Reality (FVR).” The FVR allows potential buyers to virtually design their living space to see how furnishings will look in their homes. Customers can customize their furniture by choosing from more than 10 frames and more than 300 color and fabric options.
Believe reminds us that the holiday is more than just receiving. The Believe Stations on the 5th and 7th floors invite customers of all ages to write letters to Santa and drop them off in the red Believe Mailboxes. For each letter sent, Macy’s will donate $1 to Make-A-Wish (up to $1 million) to help make dreams for children with critical illnesses come true.
When I was growing up, the “Cozy Cloud Cottage” at Marshall Field’s was where the real Santa took requests. Yes, there were other faux Santas and Santa helpers at other stores and malls around town, but if you wanted to make sure you were heard this was the Santa that you needed to see.
Through the years the toy department got smaller and the “Cozy Cloud Cottage” went away. But this year, Macy’s has given a nod to the original cottage with a cozy new space and an expanded toy section.
The Walnut Room
The Great Tree in the Walnut Room is a 112-year tradition. The room, itself, opened in 1907 as South Tea Room but quickly became known as the Walnut Room for its beautiful Circassian walnut paneling. The restaurant is currently offering its holiday menu along with a newly expanded wine list. Guests can also partake in the restaurant’s buffet, offering holiday favorites, for $30 per adult and $11 per child (ages 12 and under).
From Paris to Chicago
The Mugler Fragrance Boutique, that opened earlier this year, at Macy's State Street Store is the only one of its kind outside of Paris.
The new Mugler space revolves around the three suspended silver drops of its new perfume fountain--one of the raisons d'être of the famed perfume house.
A Fragrance Finder system and Radio Frequency Identification (RFID) system provides engaging ways for guests to determine their perfect fragrance match.
A display of 12 "emotional" scents referred to as "the organ," will give customers a unique olfactive journey to find the scent that suits them best.
Guests can also bring their cherished perfume bottles in for a refill.
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Filed under: Chicago retail