360 CHICAGO (formerly John Hancock Observatory) has just announced a new attraction, TILT, that will offer those who are brave enough a whole new and thrilling angle to see Chicago.
If you think the Willis Tower’s “Ledge” glass boxes that extend out 4.3 feet from their Skydeck at 1,353 feet in the air are frightening, you may not be ready for 360’s TILT .
However if you are a thrill-seeker, this one’s for you.
The TILT is an enclosed, glass and steel moveable platform that literally tilts out from 1,000 feet above the Magnificent Mile generating a downward facing view…with a sensation not unlike falling to the ground.
The glass box holds up to eight visitors per cycle--which lasts just long enough to take your breath away and then get it back--all in just under a minute.
Said to be “an exciting and safe way to take in unsurpassable views of the city, from a never-before-seen angle,” the attraction will be up and running in April with a target date of early in the month when the U.S. Travel Association's 46th Annual IPW (formerly known as International Pow Wow) is heading to town from April 5-9.
The new attraction is scheduled to open to the general public later in April with introductory pricing at only $5 per person, per tilt, plus admission to 360 CHICAGO. Tickets for TILT will be available online or in person at the 360 CHICAGO ticketing desk based on availability.
TILT is an innovation of the Montparnasse 56 Group, whose stable of properties include the Observation Deck at Montparnasse Tower in Paris, France and the Berliner Fersehturm/TV Tower in Berlin, Germany. TILT was developed by Thornton Tomasett —an award-winning engineering firm known for their projects throughout the world.
It is the hope of Mayor Emanuel and the city that this will boost tourism even closer to projected goals. Don Welsh, President and CEO, Choose Chicago elaborates saying "Chicago is heading in the right direction and at a precipitous pace. As Choose Chicago works to increase annual visitation to Chicago to 55 million by 2020, new and aspirational attractions such as TILT will bolster Chicago's standing among leading global destinations."
With TILT arriving on the scene, it could be said that things are looking up or down for Chicago tourism--depending on your perspective.
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